Much has evolved over the past 200 years – technology, art, cuisine, style. Yet, the fundamental reasons behind these changes remain unchanged. Our relentless pursuit of progress, striving to enhance each moment, endures. Successfully achieving this elevates these moments to define an era.

As we reflect on these defining moments, we find ourselves in our history – standing tall, adorned in our finest attire, exuding determination and grit. With the resilience inherited from previous generations, we stand poised at the brink of a new era. Clad in the same quiet confidence and authenticity, we aim to ignite our own moments.

Implemented an over-the-top (OTT) advertising campaign, launching ads featuring younger models and modern fashions on platforms like Netflix and Hulu, and leveraging advanced targeting based on age and viewing habits.