Culligan
Culligan's’ primary goal with their 2023 brand campaign was to create a compelling video campaign for the Aquasential® Smart Reverse Osmosis Drinking Water System.
Specifically focusing on the Culligan Smart Reverse Osmosis System. The system, which is certified to remove more than 70 contaminants from your home's water is like having your own team of water experts.
Agency:
Tinuiti
Role:
Art Direction
Date:
Fall 2023
Media:
Streaming / OLV / Social
Innovative campaign creative that doesn't just make a splash; it yields tangible outcomes.
It was essential to focus on concepts that highlight the product's innovative features, align with consumer trends in technology and sustainability, and position the system as a must-have item akin to high-end tech and luxury appliances.
Positioning better drinking water you can trust to be great-tasting and safer for your loved ones and guests.
+216%
Increase in Meta
Traffic CTRs PoP
(non-influencer)
#1
Leads & Traffic
+47%
Increase in TikTok
link clicks PoP
American Advertising Awards:
2024 Gold Addy
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
The Team
Creative Director: Whitney Mortimer
Senior Art Director: Jake King
Copywriter: Michael Matthias
Director of Strategy: Kevin Tyler
Project Manager: Kellany Mathis
Agency: Tinuiti
Production Partner: Myriad