Culligan
Culligan's’ primary goal with their 2024 Spring brand campaign was to create a compelling video campaign for the Aquasential® Smart High Efficiency Water Softener.
Specifically focusing on the Culligan Aquasential® Smart High Efficiency Water Softener. The system, removes hard water from your home – keeping your home cleaner for longer.
Agency:
Tinuiti
Role:
Art Direction
Date:
Spring 2024
Media:
Streaming / OLV / Social
Experience water so soft, you’ll want to put it in The Louvre—and throughout your home.
A truly clean home is a thing of beauty, to be admired for its attention to detail and everlasting pristine condition. Crafting this masterpiece requires the finest materials available, which begin and end with soft water.
And the artist in question? It can only be Culligan.
4
Streaming
Networks
18
Motion Assets
Delivered
2
Streaming
Audio Spots
:30 Streaming Audio – The Making of a Masterpiece (Spotify)
The Team
Creative Director: Whitney Mortimer
Senior Art Director: Jake King
Copywriter: Michael Matthias
Director of Strategy: Kevin Tyler
Project Manager: Kellany Mathis
Agency: Tinuiti
Production Partner: Rhino