All case studies

fatty15

Fatty15 reverses cellular aging to deliver whole body and mind health.

C15:0 is the first essential fatty acid to be discovered since the omegas—over 90 years ago. Fatty15 contains a pure, award-winning, C15:0 powder called FA15™.

Agency:

Tinuiti

Role:

Art Direction

Date:

Spring 2024

Media:

Streaming TV

Breaking Down The Breakthrough Science.

Pleiotropic nutrients. Cellular homeostasis. Lipid peroxidation. Mitochondrial function.

To the average person, the science behind fatty15 can lead to more questions than answers. They may not have the terminology to describe what it does for their body, but they do know how it makes them feel.

Essential fatty acids are just that. Essential. Everyone needs them and they belong to everyone—not just those who can understand the medical journals and jargon.

Don’t get us wrong—our discoveries are groundbreaking and we have the science and studies to support them. But, the average person who wants to take advantage of the next big, essential thing in well-being doesn’t need to learn a new language when the benefits of fatty15 are clear as day.

For the person who seeks stronger, more resilient cells, metabolic support, and a balanced immune system: let’s break down our breakthrough science.

C15:0

aka FA15 in fatty15

2

Unique Set Builds

80%

Stronger Cells

How it came to life…

Building a narrative with a touch of Wes Anderson's distinctive style involved balancing the whimsical with the precise, the charmingly eccentric with the meticulously organized. For fatty15, a product poised at the intersection of groundbreaking scientific discovery and everyday wellness, this approach offered a unique and compelling perspective.

This narrative aims to embody the quirky yet precise aesthetics of a Wes Anderson film style, setting the stage for fatty15 as both a groundbreaking scientific achievement and a relatable, charming addition to daily life.