GAP
The renowned Gap label approached the team with a desire to boost their visibility on Amazon, aiming to construct an online Storefront, develop A+ Premium Content and DPI that aligns with their existing online brand aesthetic.
With a mission to design an immersive shopping journey that communicates and enhances the true sentiment of the clothing brand — “Modern American Optimism” that celebrates the individual.
Agency:
Tinuiti
Role:
Art Direction
Date:
2022-2023
Media:
Amazon / OLV / Display
The Largest Amazon
Apparel Launch In History.
The project delivered best-in-class and encompassed a 360 experience by crafting an Amazon Brand Store, complemented by supportive ASINS, A+ pages, and content optimization rooted in SEO – all rooted as an extension of GAPs dot com presence and experience.
In conjunction, we devised media advertisements and condensed OLV videos to bolster the launch. Each of these included evergreen, holiday, promotional and translated versions.
1063+
Detail Page
Images
143+
Media Ads
(Static & Video)
1080+
A+ Layouts
(Premium Included)
12
Storefront
Pages Crafted
3
Seasonal Storefront
Refreshes
The Method: A Comprehensive 360 Creative Approach
The group was truly absorbed into the Gap brand, attending several Deep Dive sessions managed by the Gap team – effectively becoming a component of the brand team.
Figma proved indispensable for this project. Formation of wireframes, usage of components, maintaining type & color standards, a comprehensive template with explicit naming rules, prototype links for showcasing and enabling concurrent work by all team members in the same file were of pivotal importance.
The Team:
Creative Director: Carla Anderson
Senior Art Director: Jake King
Design Manager: Jen Rezac
Graphic Designer: Destin Briant
Sr. Motion Designer: Kadyn Wishcop
Copywriter: Emilie Nelson & Cat Wadsworth
Project Manager: Cassie Berwick
Agency: Tinuiti