GE Profile
GE Profile appliances incorporate smart technology, such as Wi-Fi connectivity, allowing users to control and monitor their appliances remotely using smartphone apps. They are designed to provide high performance, energy efficiency, and convenience for modern households.
The Profile line is positioned as a higher-end offering within the GE appliance portfolio, catering to consumers who prioritize both style and functionality in their kitchen appliances.
Agency:
The Power Agency
Role:
Art Direction
Date:
2021-2022
Media:
Streaming / Amazon / DPI

This is smarter innovation.
In terms of design, GE Profile appliances boast sleek and modern aesthetics, elevating the visual appeal of any kitchen space. Whether characterized by minimalist lines or bold accents, each appliance is thoughtfully crafted to complement contemporary interior styles and enhance the overall ambiance of the home.
Smart features.
Sophisticated designs.
GE Profile offers appliances with sleek designs and smart, leading-edge features that simplify daily life.
The Team
Senior Art Director: Jake King
Agency: The Power Agency