Norton Children's
Hospital
Norton Children’s has cared for Kentucky and Southern Indiana children without regard to their families’ ability to pay for more than a century. As the need for expert pediatric care has grown, so has the specialized care we provide. The medical facilities currently serve more than 215,000 patients each year.
Agency:
Doe-Anderson
Role:
Art Direction
Date:
2016
Media:
Broadcast TV / OOH
New Name.
Same Great Care.
In 2016, what was formerly known as Kosair Children's Hospital emerged anew as Norton Children's Hospital. The change was announced alongside a full media mix ushering the brand into its next phase.
2
Broadcast Spots
#1
Children's Hospital
in Kentucky
Two
Hospital Locations
For over forty years, the national competition began its efforts to recognize the field of healthcare marketing and advertising. Today, the industry has matured into a sophisticated and competitive field. Recognizing healthcare networks for outstanding work and creative inspiration.
Norton Children's Hospital: Ka-Thump Ka-Thump (Rich Media)
The Team:
Executive Creative Director: David Vawter
Art Director: Jake King
Copywriter: Anastasia Hill
Agency: Doe-Anderson