Jim Beam Old Tub
Before Jim Beam Bourbon, the Beam Family made Old Tub, an unfiltered bonded bourbon that would become the foundation for the world’s #1 whiskey. This limited-edition offering is a tribute to that groundbreaking bourbon. Just like the original Old Tub liquid, this Kentucky Straight Bourbon Whiskey has not been carbon or chill filtered – only quality screened to remove bits of barrel wood.
A historic landmark in the world of bourbon, this whiskey started it all in the early 1800s. After Prohibition, we changed the way we made our bourbon and introduced the Jim Beam we all know today.
Agency:
Doe-Anderson
Role:
Art Direction
Date:
2020
Media:
Product Re-Launch
Great Big Flavor
From The Good Ole Days
The limited-edition offering is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY, otherwise known as the Bourbon Capital of the World. This unique bourbon has tasting notes that include oak, complemented along with grain, and a warm caramel. It has a lingering color of golden citrine gemstone with shades of honey and an aroma that carries initial waves of oak followed by vanilla and grain.
100
Proof Bonded Bourbon
LTO
Limited-Edition Offering
The true, rustic character of a bourbon made the way it was intended to be.
The Team
Art Director: Jake King
Agency: Doe-Anderson