Reddit has a home for everyone on the internet and all their interests, including shared interests, that people might flock to Twitter for.
So in 2022 Q4 when Twitter was embattled between confusing company ownership and an angry user base that wanted to quit the platform, Tinuiti and Reddit decided it was the perfect time to directly remind Twitter users that there is a new (better) home for them just a click away.
Agency:
Tinuiti
Role:
Art Direction
Date:
Fall 2022
Media:
Social
Inviting angry Twitter users
to find a better home on the Reddit app.
Jumping on a viral moment with agile creative and media strategies to drive app install success.
Worked hand-in-hand with our Reddit partners to quickly pivot from an evergreen app creative strategy and develop two new art and copy directions that directly reflected the sentiment and intent of Twitter users eager to change up their social media diet.
Within a 24 hours we integrated the Paid Social team to make the necessary adjustments. Launching the creative against Twitter placements for Reddit to hit user acquisition goals and capitalize on Twitter’s Great Migration of 2022 during its peak.
The US Twitter Campaign also drove the highest install volume and the lowest cost-per-install across all GEOs.
$3.92
CPI (US)
-93%
Lower Cost Per 15mPlus
~24h
Turnaround
Jumping on a viral moment with agile creative and media strategies to drive app install success.
The Team
Senior Art Director: Jake King
Copywriter: Reed Alliston
Creative Strategist: Meredith Unger
Agency: Tinuiti