All case studies

The Honest Co.

The Honest Co. approached the team with a clear vision: they wanted to create an emotionally evocative streaming advertisement that effectively showcased all product lines of their business. Honest Beauty, Honest Baby. The creative production required adherence to a tight budget, yet it was crucial to maintain the premium quality that defines the brand.

The team was tasked with the challenge of balancing cost efficiency with the high standards associated with The Honest Co.'s image.

Agency:

Tinuiti

Role:

Art Direction

Date:

Summer 2024

Media:

Streaming / OLV

Skin-to-Skin:
A Conscious Connection

The power of touch cannot be understated. Learning how our audience understands what skin-to-skin contact means – it’s not just about those first few moments as a newborn, it’s centered around building a level of comfort. In these moments, it’s not words, but your skin that comforts them. It must be supported and nourished.

75%

Increase In
New-to-Brand
Purchases

+65%

Higher
View-Rate Than
Benchmark

How it came to life…

We pinpointed Honest’s core audience—married Millennial parents with $100K+ household incomes—who prioritize clean, sustainable products. Armed with Honest's detailed 54-page creative brief, the team developed three unique campaign concepts complete with storyboards.

Operating within a tight budget, the team tapped into South American production resources, using their end-to-end playbook to seamlessly manage casting, set styling, and on-site logistics. A virtual location walkthrough set the stage for a hands-on, three-day shoot, attended by both myself and Honest’s senior creative leaders.

Post-production involved close collaboration with Honest to refine the visuals, complemented by AI-powered iterations for testing and optimization. Tinuiti also spearheaded media planning, influencer strategy, and campaign execution, delivering a cohesive, data-driven rollout.