Tula Skincare
This past holiday season, Tula Skincare partnered with our creative team to develop a campaign focused on conversion-based performance assets. The project involved creating a series of targeted visuals and messaging designed to align with Tula’s brand identity and drive customer engagement during a key shopping period.
The collaboration resulted in a cohesive set of assets tailored to their audience and optimized for measurable results.
Agency:
Tinuiti
Role:
Creative Direction
Date:
2024
Media:
Social Conversion Holiday
What is Tula Skincare?
Tula Skincare is a beauty brand founded in 2014 by Dr. Roshini Raj, a board-certified gastroenterologist. The brand emphasizes the use of probiotic extracts and superfoods in its formulations to promote healthy, balanced skin. Tula offers a wide range of products, including cleansers, moisturizers, serums, and eye treatments, all designed to address various skin concerns.
Embrace Your Skin.
The Team
Associate Creative Director: Jake King
Sr. Project Manager: Cassie Berwick
Creative Strategist: Kim David
Designer/Copywriter: Donovan Mansinon-Salazar
Agency: Tinuiti